Overview
Two Days Course (12 Hours)
Delivered by Professor Allam Ahmed
Fellow (FCIM) and Chartered Marketer (CM) of the Chartered Institute of Marketing, UK
Certificate from Queen Mary University of London
Marketing and communication are paramount to differentiate any skillset to create new opportunities in a competitive global market. Healthcare business is service oriented, it largely depends upon the employee’s interaction with its customers. The business team need to understand the business environment to customise its services to meet the needs of its target customers, overcome challenges, competition and to strike a balance between customer satisfaction and revenue production. This balance can only be accomplished by understanding healthcare service marketing!
The broad aim of this two-day interactive course has been designed in such a way that the learner will be able to master the following marketing objectives:
- Theories, concepts, models, techniques and current best-practices for developing and implementing marketing strategies and actions. Marketing decision-making should not take place in a vacuum. Medical professionals will familiarise themselves with the components of market analysis and strategy development with respect to the organisation, its customers, competitors and collaborators. There will be more in-depth coverage of marketing implementation and control issues through the concept of the integrated marketing mix: the product/service offering and customer service, communications, pricing and channels.
- Help professionals to practice various marketing techniques, building own websites with strong SEO tools for a higher ranking in relevant sector
- Teaching the use of social medial with more attractive contents, patients' reviews, and regular blogging.
- Grasping talents acquisition for organisations and set the direction for organisations to employ a professional marketer to implement tailormade marketing strategy.
- Finally, medical professionals will also be provided with a wide range of important topics such as environmental sustainability and management, diversity, levels of marketing segmentation, international marketing and socially responsible marketing.
Location
Riyadh, Riyadh, Saudi Arabia